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"Crisis Management: Reconciling Tactics for Potential Conflicts Between the Court of Law and the Court of Public Opinion"

  • Battling high profile special interest groups
  • Legal and communication strategies
  • Mea Culpa: Strategies for acknowledging bad news
  • Who's the spokesperson?
  • Minimizing litigation effects on marketing
  • On with Sales, Marketing * Communications

This workshop is designed to provide insight into the potential issues and choices companies are faced with in a crisis and how those seemingly conflicting points may be most effectively resolved. Using real life examples of hostile media and litigation experiences, attendees will gain a solid perception of the basics involved in handling crisis management issues.

Presenters

Michael Fineman; Fineman PR
Peter Vestal; Sequoia Law Group

Location
Thoits Insurance Service, Inc. (Directions)
160 W. Santa Clara Street, 12th Floor
San Jose, CA 95113
408.792.540

Workshop duration
Number of Days: 1
Time: 9:00 A.M. to 11:30 A.M.
Check-in: 8:30 A.M.

Cost
Workshops are complimentary with pre-registration.

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